Last updated: 24 September 2026

The Sweet Wheels Co. ("we," "us," or "our") respects your privacy. This policy explains what information we collect, how we use it, and the choices you have. By using our website at thesweetwheels.co.uk or submitting an enquiry through our forms (including any forms hosted on third-party platforms like LinkedIn), you agree to this policy.

What we collect

When you contact us through our website, our LinkedIn ads, or by email or phone, we may collect: your first and last name, work email address, phone number, company name, job title, the date and details of your event (location, guest count, event type), and any additional information you choose to share with us.

We may also collect basic technical information automatically when you visit our website, such as your IP address, browser type, device type, pages viewed, and referring URL. This is gathered through standard analytics tools and cookies.

How we use your information

We use the information you provide to:

Respond to your enquiry and prepare a custom proposal for your event
Communicate with you about bookings, scheduling, and follow-ups
Send occasional updates about new offerings or seasonal promotions (you can opt out at any time)
Improve our website, services, and marketing
Comply with legal obligations

How we share your information

We do not sell your personal information. We may share it with:

Service providers who help us operate our business (email, scheduling, payment processing, CRM, analytics) and who are contractually obligated to protect it
LinkedIn and other advertising platforms, only to the extent needed to receive lead enquiries you submit through their forms
Authorities, if required by law

Cookies and analytics

Our website may use cookies and similar technologies to remember your preferences and understand how visitors use the site. You can disable cookies in your browser settings, though some features may not work as well.

Your choices

Under UK data protection law (UK GDPR and the Data Protection Act 2018), you can request to access, correct or delete the personal information we hold about you, or unsubscribe from marketing emails, by emailing us at the address below. We'll respond within one month. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Data retention and security

We keep your information only as long as needed to serve you and meet legal requirements. We use reasonable safeguards to protect your information, but no system is 100% secure.

Children

Our services are not directed to children under 13, and we do not knowingly collect information from them.

Updates to this policy

We may update this policy from time to time. The "Last updated" date at the top will reflect the most recent change.

The Sweet Wheels Co. London, United Kingdom. Email: info@thesweetwheels.co.uk. Phone: 020 3355 8483. Website: www.thesweetwheels.co.uk

Info@thesweetwheels.co.uk